Main Street is the backbone of America
Main Street is the backbone of America
The majority of what we depend to survive, sustain, and thrive is delivered by the main street economy. Main Street businesses include food, shelter, clothing, basic health, and other services.
The majority of what we depend to survive, sustain, and thrive is delivered by the main street economy. Main Street businesses include food, shelter, clothing, basic health, and other services.


The foundation of the American economy
Made up of 33.3 million small businesses
that account for 99.9% of US businesses,
main street businesses employ over 46% of
the private workforce.
However, Main Steet is largely abandoned, and under-invested in.
However, Main Steet is largely abandoned, and under-invested in.
Despite an investment profile of low-risk, medium-return —the Main Street segment has been historically ignored. Even though our everyday lives continue to be impacted by Main Street, the market continues to focus on Wall Street.
It’ s like patching tires when the engine needs repair.
Despite an investment profile of low-risk, medium-return —the Main Street segment has been historically ignored. Even though our everyday lives continue to be impacted by Main Street, the market continues to focus on Wall Street.
It’ s like patching tires when the engine needs repair.
We can't thrive in this economy
We can't thrive in this economy
Large and mid-cap markets have reached their peak putting greater pressure on Wall Street - creating a thin-air 'funny money ' economy.
Large and mid-cap markets have reached their peak putting greater pressure on Wall Street - creating a thin-air 'funny money ' economy.
Wall Street 's entrance into Main Street through aggregration has destroyed the segment
Wall Street 's entrance into Main Street through aggregration has destroyed the segment
This has isolated any aspirations a common man may have of entrepreneurship, to own a small business of their own. And has created inequilibrium in our socioeconomic structure. This has gone too far, too long, too deep, --taking hope away from a common man.
Micro-enterprises keep India running—feeding cities, powering homes, and creating over 89% of all jobs. Yet most struggle without access to formal loans, tools, or support. Stuck in survival mode, they hustle daily.



GDP looks good on paper but
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Can this equilibrium
Can this equilibrium
be restored?
be restored?
Equilibrium Capital is modeled around thriving individual entrepreneurs enabling them to be small business owners by providing the holy trinity of success.
Finance Capital
Knowledge Capital
Unable to manage, serve or acquire more customers
Barely making any profit
Equilibrium Capital is modeled around thriving individual entrepreneurs enabling them to be small business owners by providing the holy trinity of success.
Finance Capital
Knowledge Capital
Unable to manage, serve or acquire more customers
Barely making any profit
Equilibrium Capital is modeled around thriving individual entrepreneurs enabling them to be small business owners by providing the holy trinity of success.
Finance Capital
Knowledge Capital
Unable to manage, serve or acquire more customers
Barely making any profit